It's been almost a year since Snapchat decided to dare to create original content , as if it were a vertical Netflix , reinventing the way we consume audiovisual content.
have more than a dozen programs on the 'billboard' that users can enjoy through their application. In this sense, the company wanted to create an original campaign to promote two of its most current contents.
They have done this by combining traditional advertising - billboards - algeria phone number with innovative technology such as augmented reality. In this way, Los Angeles has witnessed how innovative and contemporary advertising can be created using traditional elements.
One of them is advertising the fourth season of The Dead Girls Detective Agency and the other is advertising the new Snap Original called Dead of Night . Anyone who comes across one of them can scan the built-in snapcodes to access exclusive content for 24 hours .
The lenses created for the occasion, using augmented reality, have been created together with the Paper Triangles agency , creator of Snapchat lenses par excellence. They can also be used to send to friends or share them in the app's stories.