Social sales are another type of sales that comes directly from the Internet. As the name suggests, they apply to all transactions that use social media platforms to promote offers, get customers and close sales.
Example: A makeup business that makes creative Instagram posts to market their products.
Inbound sales
When a potential client comes into contact with your company, requesting information about your products or services because they are interested in what you do, and you start a process to solve denmark phone data their needs, we are talking about inbound sales .
Example: A potential customer fills out a form on a page to download the seasonal clothing catalog and asks for more information on sizes and materials.
Outbound sales
Unlike the previous type of sale , this involves starting the sales process with people who do not know what you offer and have not even expressed interest in what you do. Resources range from BTL ( Below the Line ) activations to cold calling.
Example: a stand in a shopping center where a sales agent explains and offers drones for recreational use.
Sales by lead generation
By using research, acquisition and inbound marketing strategies , the objective of this type of sales is to obtain leads or user contacts that have a high probability of closing a deal, that is, they must have a certain level of quality or qualification to apply.
Example: A business that makes baking utensils offers a free online cake-making class where they can get a large number of leads , thanks to the emails of those who registered to get the link to the streaming .
B2B Sales
These are sales that occur between companies or businesses ( business to business ). And although sales generated in this way may be aimed at reaching an individual consumer in the long term, this is not a mandatory feature.
Example: a company that offers programming courses to other companies, so that the latter can train their employees.
B2C sales
This type of sale occurs directly between companies and consumers ( business to consumer ). In this case, the destination after the sale is closed is the end user of the product or service.
Example: the same company as in the previous case, but this time, the sale of the courses is for individual clients.
C2C sales
As you may have guessed, these sales occur between consumers ( consumer to consumer ). Here the role of the company or seller is to facilitate the transaction between these two people, either through a digital platform or directly.
Example: a company that, through an app, connects people who care for animals with those interested in this service.
Cross - selling
Finally, this type of sale , also known as cross-selling, occurs when an attempt is made to complement a main sale with additional products offered to the customer. The objective, in addition to increasing turnover, is to provide additional value to the buyer.
Example: a printer business that sells its customers an extended warranty to protect the life of the print heads on each device.
Did you know? Data collected by the analysis firm Retail Insights detailed that during 2024, there were just over 9 million online businesses around the world that sold their products to consumers. Business is on the internet.