Which is the most useful for users?

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And you’re not bipolar, right? SEO cannibalization in content A while back, Google’s John Mueller was asked in a Reddit AMA, “How does Google view keyword cannibalization? People believe that having multiple pages on the same topic confuses search engines and hurts their chances of ranking.” John’s response was, “We just categorize the content as we receive it. If you have a bunch of pages with more or less the same content, they'll be competing with each other, kind of like a bunch of kids wanting to be first in line, and eventually someone else slips in.


Personally, I prefer a smaller number of stronger pages georgia phone data rather than many weaker ones – don't dilute the value of your site. “ Think about it this way: If it has two or more pages that aim for exactly the same intent, which of these should be ranked? If there's a good chance you don't know the answers to these questions, it's because there probably isn't one right answer. The point is therefore that cannibalization often occurs for the simple reason that you publish something new and forget about the old things you have already published.


While it happens that relevant signals pointing to one develop, especially in the case of not too strong sites this is often not the case. In fact, what happens is that neither of them ranks as well as it could have; the pages cannibalize each other. There's no point in going around in circles, page cannibalization, from an SEO perspective, is a significant problem that affects many websites, and cleaning them is something that should necessarily belong to YOUR broader SEO strategy.