Where Else and How Can This Method Be Applied

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Many software development teams use scrum, a collaborative workflow framework that is part of the agile methodology. However, the principles and mechanics behind it are largely universal, and scrum can be effectively applied in a variety of areas.

Ilya Gerasimov, head of the lead generation team, and Margarita Kochetkova, scrum master of the lead generation team at MTS Link, talk about how this is done in practice and what should be taken into account when adapting the methodology to solve problems outside of development.

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What is scrum
Scrum is a way of organizing work processes based on an iterative-incremental approach.

At the end of each iteration – or sprint, which austria telegram usually lasts from 1 to 4 weeks – the team delivers a part of the final product (or, in a broader sense, a solution to a specific problem) to the customer.

At the same time, with each sprint, the customer's requests can be adjusted, and along with them, the final product or solution is often subject to changes.

It is generally accepted that scrum is suitable for organizing the work of IT teams. But in our company, the methodology is actively used not only by development and product teams - although it all started with them several years ago - but also by many others, including those in the commercial block.

Scrum in organizing a single entry point for an internal customer: a practical case
The MTS Link sales department began implementing the scrum methodology about three years ago. Before that, each of its subdivisions lived its own life, relying on its own requests, metrics and restrictions.

In these conditions, there were regular difficulties with synchronization between teams: it was difficult to find a convenient slot for everyone and get together, not to mention formulating a common agenda and common goals with tasks, because everyone had different ones.

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In addition, when situations arose that required interaction between different departments, the internal customer often did not know who to contact. He was forced to go around all potential contractors one by one, finding out who could help him solve his problem.