Actions according to the regulations

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The brand should have a written procedure for actions, starting with the detection of negativity during monitoring, including the decision-making chain, and ending with specific actions. The first strategy (silence) does not mean that you can relax and forget about the crisis. Continue to record everything, analyze the dynamics and hold anti-crisis meetings. This will help prepare for future crises, even if the current one is not scary. You can consider this as an exercise.



Example of a working regulation :

Urgently convene a crisis headquarters with the participation dominican republic telegram of SMM and New Media specialists (those responsible for work in Telegram), as well as lawyers. Determine those responsible for anti-crisis processes.
Track the information wave in real time (reprints in New Media in general and TG channels in particular). Analyze the channels through which the negative goes, and their number, as well as the wave of distribution. If necessary, adjust the work as the information spreads.
Develop a plan to counteract the negativity: either react or not, but with the subsequent launch of an information campaign in New Media.

If it is decided to react :

promptly prepare a complete and detailed package of information on the situation (assessment of the information field);
organize prompt commentary for New Media in their style, provide detailed information;
publish a statement on the company’s official social media accounts and Telegram channel;
organize work to disseminate reliable information in Telegram channels, including those that wrote about the incident;
contact opinion leaders so that they express their point of view on what happened and support the company on their pages;
continue the analysis according to point 3.
On Topic. Brands on Fire: How Anti-Crisis PR Can Help Save a Company



A few more tips
Mass anti-crisis measures are also bad. If you have chosen the second strategy, it is important not to overdo it, not to try to explain everything about the brand here and now, to make people believe in your innocence.
If you decide to justify yourself, do it simply. That is, convey one single thesis in different ways and with constant regularity. But only for the period of time when the crisis is being hotly discussed. You need to stop long before the moment when the brand remains the only one in the information field who is still talking about its failure.
It is only possible to evaluate whether a strategy was correct after the fact. And in a crisis, there are no clear markers that will tell you the “only right way.” Therefore, a good strategy is one that implies a change in the target audience’s focus. Talk less about the event and more about what you are doing for the convenience of your clients.