Countdown to "High School Subject Test": How to use SMS to effectively promote pre-exam sprint classes

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As the last 30 days of the high school subject test are about to enter, the pressure on candidates is gradually increasing. Major cram schools have also launched pre-test sprint classes to help students strengthen their preparation for the test at the last moment. At this time, how to effectively convey sprint class information to target students and parents has become the key to the operation of cram schools. This article will explore how cram schools use text messages to promote pre-exam sprint classes and achieve enrollment goals.

High School Subject Test - How to use SMS to effectively promote pre-test sprint classes


Table of contents
1. Take advantage of SMS promotion
2. Specific strategies for SMS promotion
3. Implementation steps of SMS promotion
4. Effect evaluation of SMS promotion
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1. Take advantage of SMS promotion
High read rate: The text message has a very high read rate. Students can see the content immediately as soon as they receive the push. There is no need to open or install a specific APP, which ensures that the text message reaches the target audience quickly.
Strong immediacy: SMS can be delivered in a short armenia whatsapp phone number time and are suitable for conveying important information at a tight time point, such as the start notice of the sprint class before the exam.
Customized sending: Through text messages, messages can be customized according to students’ grades, subject needs, etc. to improve the relevance and attractiveness of text messages.
2. Specific strategies for SMS promotion
Precisely target the audience: Use the existing student database of the cram school to screen out students who need to participate in the pre-exam sprint class, and push targeted text messages to avoid the waste caused by widespread distribution.
Design engaging newsletter content: Newsletter content should be concise, clear, and focused. For example:
[XXX cram school] There are 30 days left for the high-level three-point test, and registration for the sprint class is now open! Classes taught by famous teachers are highly targeted and will help you improve your scores before taking the exam! Register now: website or phone number
Emphasize the unique selling points of the sprint class: Emphasize the advantages of the sprint class in the newsletter, such as guidance from famous teachers, small class teaching, mock exams, etc., to attract the attention of students and parents.