Equipment
Organizing a logistics business will require equipment. These are tools and machines that help effectively manage the delivery processes of goods.
For example, transport for loading, accounting systems, warehouse equipment, platforms for tracking delivery stages and control systems for checking the condition of goods (temperature sensors).
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At the start, you can get by with a small staff, hiring a sales manager and logisticians, and outsourcing the rest of the employees - an accountant and an IT specialist.
The first cars should be rented. When the logistics company business starts to develop, they can be leased. This will make it possible to reduce costs and payback periods. What to consider:
there is a possibility of hiring inexperienced drivers due to a shortage of personnel;
it is necessary to have garages and parking lots;
you will have to invest in vehicle maintenance.
Under such conditions, the principle works more successfully: 30% - own fleet, 70% - hired. It is possible to attract transport organizations to cooperation, rent containers and equipment.
Main expense items
They depend on whether it is planned to create a vehicle fleet, rent an office, etc. If not, the mandatory expenses include:
employees' salaries;
tax deductions;
IT development;
creation and maintenance of websites;
advertising budget;
servicing foreign organizations;
variable costs.
Advertising
The cargo transportation business is a highly competitive industry, so the minimum investment in the advertising budget will be 500 thousand - 1 million rubles. This amount includes:
SEO optimization;
contextual advertising;
working with TG channels;
work in social networks;
SMM;
social media management.
Hiring employees creating a fleet of vehicles
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