The sum of these values gives a consumption that is sweden phone number expressed with a report in grams. The report takes into account the previous month and then, obviously after having collected a certain amount of data, also the entire calendar year dividing in this case the energy consumption, and therefore the carbon footprint, between emails belonging to advertising campaigns and transactional emails.
It is clear, however, that once you have the reports in hand that show you what you consume, you must eventually work to reduce these grams of CO2 . What can you do to have a smaller carbon footprint and therefore work while also being able to tell your customers that in addition to your own and their good, you also think about that of the planet ?
Being able to do good for yourself, others and the environment seems like a game that only the most skilled tightrope walkers know how to complete without falling into the void. And instead there are a whole series of small measures that you can put into practice to make your carbon footprint smaller than it may already be and then be able to include this commitment in conversations with customers.
As we mentioned at the beginning, the pandemic period has partly opened our eyes to what should be the way to manage the time we are given on this planet, so as not to leave it in disastrous conditions. And there are many customers who would be happy to do business with you knowing that you also think about the environment .
A first piece of advice , which always comes from Brevo , is to have an authenticated domain . If your domain is authenticated, and therefore all providers can recognize it, there is no risk of ending up in the spam folder and therefore having to send multiples to achieve the goal you have set yourself. Other advice concerns the construction of messages . Make them as light as possible.
For example, try to reduce the amount of html code and at the same time prefer links to images and texts as attachments. The fewer attachments there are, the lighter the email. The lighter the email, the less energy it will take to carry it from one side of the network to the other. Another tip is to check carefully before sending messages .