Branded content in B2B and B2C: how to do it?

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After analyzing the main types of branded content and understanding the innovative power of branded entertainment, we just have to explain how to integrate it into a B2B and B2C strategy. What is branded content in B2B and B2C?



Now that we have clarified what branded content is, let's move on to albania phone data the practical side... how to do it? To integrate branded content into B2B and B2C strategies, it is important to first take into account the differences between the two, both from the point of view of the target audience and the message you want to communicate.

In a previous article on copywriting we said that content creation is based on the concepts of persuasion , emotion and quality . Quality content is a tool to arouse an emotion and establish a relationship with the user and potential consumer. We must not underestimate the way in which it is spread and through which channels.

The same rules apply to branded content and branded entertainment, it is not only about spreading the cultural values ​​of a brand that matters, but also how this process occurs. The commercial objective is pursued through storytelling to leverage emotions, entertain and increase engagement.

In a B2B communication strategy , branded content proves to be an excellent tool to humanize a brand, making it closer to people. It is therefore important to reflect on B2B buyer personas: what does a potential customer expect? What are their needs?