Best practices: pay attention to touchpoints, make room for videos, be patient with conversions

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This goes all the way up to personalization . Knowing the person you are addressing, therefore, allows you to choose the “right voice” (the third sub-theme of our paragraph) and to put into action a truly personalized and one-to-one marketing.



Touchpoints are – literally – the points of contact, the windows of dialogue that open between companies and customers. They are decisive and delicate moments .

The main marketing opportunities , for improving Customer Care, engagement, but argentina phone data also the conversion rate, are played out here, but in these same points the possible slips are hidden .

Social networks have become one of the main touchpoints between companies and users: this is also why they need to be managed with enormous attention and, again, as personalized as possible . In short, they have become an important stage in everyone's customer journey. 55% of people proceed to purchase goods and services only after having done research on social media (blog.marketo.com). Furthermore, according to a Forbes survey, a full 78% of people say that their choices in this regard are strongly influenced by the Facebook, Instagram or Twitter pages of the brands they turn to (source: Forbes).