6 What is over-optimization of anchor text?

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Contents
1 Anchor Text: What It Is, How to Use It, Why It's Essential
2 What is anchor text?
3 What is SEO anchor text?
4 What is an anchor text profile?
5 8 examples of anchor text
7 Link-Building Done Right
What is the difference between different types of anchor argentina phone data text? When is it okay to use exact match anchors and when is it okay to use exact match anchors? If you want to optimize your backlinks for search, how do you find the right mix of anchor text for your link portfolio to improve your rankings without incurring a penalty from Google?



What is anchor text?
Let's start with the basics.

Anchor text is the visible, clickable phrase in a link that connects one web page to another. It often looks different from the text around it because it is a different color or format.

Now that we’ve established what anchor text is, let’s dive into the details of how it impacts SEO.



What is SEO anchor text?
Google has always used anchor words to interpret the content of linked pages. Google's founders even devoted an entire section to the meaning of anchor text in the paper they wrote at Stanford University introducing their concept for a large-scale web search engine.

“Link text is treated specially in our search engine. Most search engines associate the text of a link with the page where the link is located. We also associate it with the page to which the link points.”