The 90s were a fundamental historical period for the development of SEO.

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However, it was only around 1997 that people started talking about optimizing websites, taking care of their structure, texts and images in order to make them easily traceable by search engines. Even today, the credit for this invention and the coining of the term “search engine optimization” is attributed to John Audette (searchengineland.com).

At the same time as this event and the success of Yahoo, what is now considered the most used and visited search engine was born: Google .

Google, initially called “Backrub”, was invented by two students, Larry Page and austria phone data Sergey Brin, with the aim of cataloging and making accessible to everyone the greatest number of websites. Their theory, called Network Theory , was based on the concept that the sites that contained the greatest number of links were the most important. This was the starting point for the founding of Google, in 1998, and for the creation of algorithms capable of identifying and positioning websites in the SERPs.

As we have already anticipated, SEO writing comes from the need to write on the internet following the guidelines of website optimization. What are the secrets and useful tools for writing content?