Reasons for blocking Yandex Direct: how to get your account back

[shammis606]

In this article, we talk about the reasons for blocking an account in Yandex Direct, from problems with the site to using someone else's promo code, as well as actions that will help restore it.

Most often, an account is blocked for violating the rules of the advertising system. To avoid mistakes in the future, let's consider the reasons for blocking.

Problems with the site
When you launch an advertising campaign, Yandex first checks the band database site specified in the ad. If the site does not meet the established criteria, there is a risk of blocking the account. To avoid this, it is important to make sure that the landing page that users are directed to after clicking on the ad meets the following requirements:

compliance with the ad text;

correct display in all browsers;

no pop-up blocks;

must not contain false information, malicious content, viruses;

should not use IP addresses instead of domain names;

absence of advertising blocks more than half of the first screen.

Incorrect ad
Yandex applies certain advertising standards that determine the admissibility of displaying ads in the search engine and on the Advertising Network sites. These standards are based on:

Requirements of the Russian Federation legislation.

Yandex principles, including transparency and security.

According to Russian legislation, certain categories of niches and products are prohibited from being promoted through Yandex Direct. The list of prohibited categories includes:

gambling;

prohibited drugs;

alcoholic beverages;

any illegal activity;

political organizations;

all types of weapons;

drugs.



Violation in creativity
Yandex sets certain requirements for advertising creatives, and failure to comply with them may result in blocking. The requirements cover the visual design, content, and informational content of the advertising text. Moderation will not allow the following creatives if:

Advertisement written in a foreign language. The only exceptions are companies that cannot be advertised without using a foreign language, language schools and courses;

The ad contains typos, spelling and grammar errors;

The advertisement contains information that may shock and frighten the user;

Prohibited characters and caps lock are used;

The advertised object is not specified;

The superlative degree is used when describing a product or service;

The ad title contains contact information;

The advertisement contains aggressive calls, incitement to cruelty and violence, and false information.

Falling under point 15
Point 15 refers to the situation when campaigns are rejected without any specific reason. This usually happens due to automated verification systems, which can sometimes make mistakes and incorrectly reject campaigns. If such a problem occurs, it is recommended to carefully check the following data:

organization statute;

company reputation;

does the work correspond to the niche permitted for advertising in Yandex.Direct;

company licenses and certificates.

If after checking you are satisfied that all data meets the requirements, you should contact support with a request to review the decision.

Using someone else's promo code
From time to time, Yandex provides advertisers with coupons and special codes for partial payment of their advertising campaigns. These promo codes are unique sequences of letters and numbers and are not issued to all users. To receive a promo code, you must have a new account in Yandex Direct, and your site must not have participated in advertising campaigns on the platform for the last year. Promo codes can only be used to advertise sites; they cannot be used to promote social networks, mobile applications or turbo pages.

Yandex officially prohibits the transfer of promo codes to third parties, as stated in the service's reference information. If the use of promo codes belonging to other persons is detected, the account may be blocked.



How to get your Yandex Direct account back
Find out the reason for blocking. Make sure that your ad and landing page comply with Yandex Direct rules. If at first glance everything seems normal, contact Direct support. Specialists will provide you with information about the factors that led to the blocking of your account.

Correct the reason for blocking. After finding out the reason for blocking, make the necessary changes to the advertising material or exclude unacceptable elements from your site.

Prepare the necessary documents. It is recommended to prepare a set of all documents, including certificates and licenses of your organization, which confirm the legality of its activities and guarantee the absence of offers of illegitimate goods or services.

Contact support. Tell us about the situation with your account and describe the steps you have taken to fix the errors. Direct employees will provide you with an analysis of the problem and determine whether your account can be unblocked.

Conclusion
Blocking your account in Yandex Direct may be due to both a violation of the established rules and an error in the advertising moderation system. To find out the reasons for blocking your account in Yandex Direct, it is recommended that you carefully read the points described in the article. If the blocking occurred without any violations on the part of the user, you should contact support to resolve the situation.