Competition puts you against the wall

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In fact, according to the Experian Report 2022 , it was found that 66% of telecommunications providers are focused on revenue growth, digital transformation and better fraud prevention, while 55% of them prioritize accelerating decision time in customer onboarding processes.

Key to achieving these goals will be how providers use data, with 66% exploring non-traditional types of data, such as open banking . Additionally, two-thirds of companies (66%) are specifically focusing on better using internal data to improve operational performance. A potential pain point, however, is the lack of ability to identify and target potential customers, highlighted by 29% of total respondents in EMEA, 38% in Italy .

In fact, in order to attract as many customers as possible, operators have ghana phone data preferred to focus on the progressive and constant reduction of prices and tariffs rather than working on the type and level of digitalization of services. This is paradoxical, if we consider that telcos would have what it takes to truly become the standard-bearers of technological innovation, implementing all the main solutions made available by digital transformation. Also because, if we look closely, it is precisely telecommunications services that are best suited to being constantly innovated, in order to satisfy the needs and requirements of an increasingly connected and demanding consumer base.

This has not been the only criticality recorded in the sector, because if it is true that telcos have shown themselves to be not very open to innovating, there have been new players who, by exploiting the weapons provided by digital transformation, have managed to corner the telecommunications giants.