Grouping of phrases of the semantic core

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The semantic core of a website is an ordered set of words, their morphological forms and phrases that most accurately characterize the type of activity, goods or services offered by the website. Proper compilation of the semantic core will help the website get into the TOP search engine results.

In today's article, we will consider the principles albania phone data of grouping phrases for the semantic core, as well as the most common mistakes in grouping phrases.

So, let's get started!

Grouping queries by type

There are the following types of queries:
- Informational
- Commercial
- Geo-dependent
- General

Informational queries should be allocated to a separate group. When a person enters such a query, he wants to find information to solve a specific issue.

Informational queries include key phrases with "what", "when", "where", "how", as well as "instructions", "reviews", "forum", etc.

For example:
- Hyundai sonata reviews
- Collaboration is
- Nimesil instructions

Commercial queries help the user to perform some action - download, buy, upload. They are also allocated to a separate group.

For example:
- Hyundai sonata buy
- Leon killer download

Geo-dependent queries are queries for which the user expects to see local or regional sites.

For example:
- Order pizza
- Manicure at home

General queries can be both informational and commercial. In this case, the user's goal is unclear.

For example:
— Laser hair removal of the abdomen
— Laser liposuction

Grouping queries by meaning

Synonymous queries can be divided into separate groups:
— Order car interior cleaning
— Order car dry cleaning

Grouping queries by page type

Main page types:
— home — words and phrases that generally characterize the site,
for example: Water delivery in Moscow;
— categories/subcategories of goods and services — general queries for goods and services, for example: car dry cleaning price , car dry cleaning Moscow;
— information pages (blog/articles) — pages that will answer a specific information request, for example: What you shouldn’t do after getting a tattoo;
— other pages of the site.

Rules for grouping key queries

1. One marker query moves one page of the site. This does not mean that there should be a separate page for each query on the site. Marker queries are queries that clearly answer the promoted page. Most often, these are the names of sections, categories, headings, etc.

2. The page selected for key queries should give a comprehensive answer to the user. For example, the appearance of the word "buy" in the query should lead to the purchase of a product on the site. For the query "price", the user should see the price list of what he is looking for.

3. It is recommended to put general queries on the main page, more specific queries for goods and services should be distributed across category pages and product cards.

4. It is unacceptable to combine commercial and informational queries on a page. Commercial queries - product catalogs, price lists, service pages, informational - articles, news, blog posts. Common mistakes in grouping phrases




1. Do not use low-frequency queries. Creating a filter for low-frequency queries allows you to make the page more useful and convenient. Low-frequency queries are more accurate and indicate a specific product or service, which in turn leads to further conversion.

2. Mix commercial and informational queries. These two types of queries pursue different goals - attracting customers ready to buy and expanding the range of queries by which the site can be found.

3. Combine different groups on one page. Each group of queries should have its own landing page.

I hope this article was useful to you and after reading it, you remembered all the principles of grouping in theory and will apply them in practice to beat your competitors!