How to manage good customer reviews

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When you get a good review, your brand will benefit from positive press, instantly. Online reviews actually influence 67.7% of buying decisions.

But, good reviews are, well, good for business—and you can really maximize their value even more.

Use your reviews for social proof
Typically, humans will conform to phone list the actions or suggestions of others, often based on their reviews or referrals—that’s social proof in a nutshell.

Customer reviews or testimonials are one of the most potent forms of social proof. So, if you display your best online reviews in the right places, you’re likely to build consumer trust, attract more people to your business, and enjoy a healthy level of commercial growth.

To maximize your good online reviews with a good old dollop of social proof, here are a few tips:

Add testimonials, reviews, and ratings to your paid ad communications to validate your performance as a brand and encourage more engagement.
Place a review tab or widget to your website so people can view your positive reviews and feedback with ease. Make them almost impossible to miss!
Share positive consumer testimonials along with attention-grabbing imagery across your most-engaged social media platforms.
Publish positive testimonials on your website where necessary. Your homepage, about us page, product pages, and landing pages are good places to throw positive customer quotes or feedback into the mix.