3. Use Smart Customer Segmentation & A Data telegram user database -Driven Approach
If you market your app with a one-size-fits-all approach across different user groups, you’ll likely lose some of them. The same message will be effective for one category of users and ineffective for another. But you don’t have to lose one user to gain the other.
Divide users into small groups based on various factors like age, location, preferences, buying stage, and other factors, and adjust how you promote your product for each segment.
Effective segmentation must be data-driven. For instance, at Reteno, we connect all your data sources to learn as much information about your potential customers as possible and enrich your content strategy.
Viral loops are a marketing strategy for app products designed to entice your existing users to refer your product to others. Some of the best examples of viral loops are Dropbox offering free storage space for referrals, Candy Crush with its game boosters for inviting Facebook friends, and highly shareable Buzzfeed quizzes.
There are several techniques for creating viral loops - incentives, shared experiences, invite-only buzz, etc. Not every type of loop will make sense for your app. The bottom line is that you need to create something worth sharing.
5. Create App Landing Pages
One of the best ways to market an app is to reinforce your messaging outside app stores. Create a webpage or an entire website that acts as a “showroom.”
Your app’s landing page should be clean, attractive, and user-friendly and contain the app’s description, features, and value propositions. Include images and a demo video to show different screens and functionalities within the app. Features like call-to-action buttons and links are also useful for driving conversions.
You can even create a website before the app goes live and send out email alerts to anyone interested.