As the year draws to a close, so does our special series of interviews with business growth expert Paul O'Dea. Last week, we discussed the sweet spot. The ideal customer profile that you need to focus on to achieve optimal growth. This week, Paul answers a very important question about business growth. How do you find new customers? russia whatsapp data
It is indeed impossible to grow with a finite customer base. It is therefore necessary to always be on the lookout for new business opportunities. Find the answer to this question in the video below (in English), or in the summary below the video.The issue of new customers arises very often for medium-sized companies. Usually, it is the founders of the company and the management team who initially win the first customers.
The company is trying to expand by hiring new salespeople or new members of the marketing team. Not all types of profiles are necessarily in line with the company's strategy.
The biggest challenge is to think of a sales model that can expand endlessly. This always works regardless of the size of the company. It is the only way to ensure that new opportunities always arise!
Often, the value proposition is embodied by the founder of the company. It is not necessarily fully understood by all employees of the company. However, employees who do not fully understand the company's value proposition are not able to convey it to customers.
This value proposition must be easy for employees to understand. It is also easy for prospects to understand, so that it stands out.