How to avoid being unsubscribed?

[tanjimajuha20]

MS marketing can bring great results if you know how to retain your subscribers. Here are some reasons for unsubscribes and how to avoid them.

1. Frequency of sending
Hourly or daily emails can be the #1 reason for unsubscribes. Compared to email, SMS can feel more intrusive and distracting.

Some companies want belgium telegram to make sure their customers really hear them. They can send useful life hacks, promo codes, and special offers every hour. Some companies even send the same message multiple times.

Typically, a customer will subscribe to several companies at once, not just yours. So if 5 or 6 companies send out daily emails, customers may become annoyed by constantly receiving distracting SMS notifications. As a result, they will be inclined to unsubscribe.


Make sure your messages are interesting to your customer. If you send messages as part of an advertising campaign, you may get better results. You need to try different strategies and conduct test campaigns to determine how many new subscribers you get as a result of the mailing.

2. Content and tone of the message
Many people who have unsubscribed may have done so because of poor newsletter content. This could be due to bad or controversial humor, annoying offers, or useless information.

For example:

"From Monday to Friday, from November 15 to 20, Arena Palace will host an exhibition dedicated to the beauty industry"

In this case:

Why not just write from 11/15/2009 to 11/20/2009? It's more clear and readable;
What exactly might interest a client at this exhibition? SMS should be more specific;
Why will the exhibition only take place on weekdays when everyone is at work?
What can be done?
It is necessary to motivate customers. They should be interested in visiting the exhibition. You can write a short targeted SMS that pushes the customer to action: "50% discount on every third item in the check." Try reading the message out loud to make sure it sounds good. Don't be afraid to delete, change or edit the message, even ten times in a row. Keep editing until it stops seeming wrong and strange to you, and becomes me