The Importance of Testing and Tweaking Instagram Reel Content

[shaownhasan]

A key point Eden emphasizes is the need to continually test and adapt your strategy. A strategy that works for one brand may not work for another, and a strategy that works today may not work tomorrow. Review your content performance regularly—at least quarterly. See what types of content perform well, how often you post, and how czech republic email list your engagement and sales are affected.

It’s also important to have a testing mindset. For example, over the past two months, Eden has been testing different types of content to see what resonates with its audience. He found that ASMR-style pizza slicing and pizza-eating videos, as well as reaction videos, performed exceptionally well for the brand.

Also, don’t just focus on your own content. Keep an eye on your competitors and others in your industry or field. Always pay attention to trends and adjust your strategy as you go. Conduct internal and external analysis to stay informed about what's happening in your field. Remember, the goal is to curate, maintain, and cultivate the right relationship with your audience.

Eden Hazan is a content strategist specializing in short videos. He is the co-founder of Social Drop, an agency that helps fast food restaurants with social marketing. He also runs The Reel Coach, which helps creators and business owners improve their content strategies. He is a member of REEL Creators Club. You can find him on Instagram.

Other content in this episode
Connect with Michael Stelzner on Instagram @Stelzner and @Mike_Stelzner on X.
Watch this interview and other exclusive content from Social Media Examiner on YouTube.
Listen to the podcast now
This article is sourced from the top marketing podcast, The Social Media Marketing Podcast. Listen below or subscribe.