SEO Chronicles | Digital Marketing

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What is similar web? It is a platform that allows you to know the most important data about a particular website on the Internet, related to its positioning, audience and type of traffic, as detailed below.

How it works
After logging in by creating an account, or with a north korea b2b leads Google account, the data from a website will be analyzed. In the example, it will be HubSpot.com.

Website Overview
The first data shown in this section are:

-Global Rank. This is the position that the page occupies worldwide, regardless of country or topic.

-National Rank. This is the position of the website being analyzed in its country. In this case, HubSpot is ranked #752 in its country, the United States.

-Rank by Category. Depending on the specific niche, the respective position will be displayed. In the example, HubSpot is in the Internet and Telecommunications category and is ranked #4 in its country.

SimilarWeb Tutorial

Website Audience
The following data will be known here:

-Total visits in the last 28 days worldwide.

-Percentage of visits from fixed and mobile systems.

-Average daily visits, unique visitors, average duration on page and bounce rate.

The above data is an excellent source of summary information to understand how your own content and campaigns, as well as those of your competitors, are performing.



Traffic Sources
This important information is displayed in the traffic sources, which helps to better understand what Similar Web is and why it is so important to take advantage of its benefits:

-Geographic data, that is, the 5 countries where the page has the greatest audience reach.



-Type of traffic. Here you know exactly where the visits come from, whether it is organic traffic, via email, referral sites, social media, direct visits, or through advertising and paid ads.



-Reference sites. These are the pages from which readers entered the current one.




-Search type and top terms. Indicates the percentage of organic traffic and paid advertising, as well as the keywords that generated visits to the website.



-Social. It shows in detail the main social networks of reference, with their respective percentages.



-Display Advertising. Here you will see the referral percentage of each of the paid advertisers who generated traffic to the site.



In conclusion: after knowing what Similar Web is, there is no doubt as to why it is such a useful tool for analyzing data that will be used to make adjustments to content campaigns, as well as to make decisions that guarantee the success of marketing efforts.