Furthermore, it is normally advertised to people who have the profile to purchase your product, since it is advertised to them for some reason of consumer need.
A facade renovation company , for example. Because it is a very visual service, sharing is ideal for this niche and its “word of mouth marketing” will occur mainly among people who are already considering renovating their facades.
Number of publications
This is a metric specific to you and your company. This is the time to identify whether your content production expectations are on schedule and whether your previously determined marketing strategy belgium phone number resource is in line with your company's prospects.
Scope
Reach is the number of people who viewed your post. Depending on the subject, the means of approach and even the time of publication, the number of people reached by your post may vary.
Comments
Comments are an excellent metric on social media. This is because they provide you with both quantitative and qualitative research .
In other words, it is possible to identify the number of comments on each post, but also its content and how consumers react to it.
Engagement
Engagement is the amount of interaction your audience has had with you in a given period. This includes likes, comments, shares, among others. This would be the percentage of interactions your profile had in 30 days, for example.
Conversion rate
This metric would be the percentage of people who visited your sales website. In other words, among the people who are part of your social network, how many of them converted into clicks and visits to your company's website.
ROI
ROI stands for return on investment. In this metric, you need to know your company's objective on social media , which could be, for example, getting a certain number of likes per post, getting X number of followers, among others.