The videos had a tortuous start on the Internet, since at first, rather than being a support, they were a Greek gift for the visitor and their content did not reach a large audience.
After years of testing, these shorts have band data evolved, compressed and learned to use advertising to sustain themselves and become one of the main forms of online entertainment.
"Today, the online video experience is light years away from its humble beginnings. Catapulted by sites like YouTube and others, the web has exploded with online content, much of it free and with user-friendly interfaces," said Paul Verna, analyst and author of the report Online Video: A Golden Opportunity, to eMarketer magazine .
"And the best part is that it is available to be shared via social networks, blogs, microblogs, email and other social platforms," Verna said.
Verna also points out that the quality of short films is increasing, that the target audience is getting older and that users are no longer the only ones uploading videos, but that they are also a complement to other media.