Account-Based Marketing vs Inbound Marketing

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The comparison between Account-Based Marketing vs Inbound Marketing is useful to understand each concept and to know that both can complement each other perfectly. What advantages does each offer?


Account-Based Marketing
It is one whose techniques and efforts are directed at the philippines b2b leads CEOs of specific companies, or at the group of experts responsible for making the main decisions in the commercial area.

Therefore, it is important for B2B companies to pay attention to this concept in order to get the most out of it.

Comparison with Attraction Marketing
While Account-Based Marketing aims to attract the attention of a small group of executives, Inbound marketing is aimed at the general public with the purpose of marketing various products and services through techniques that generate conversions in a natural and fluid way.

Traditional vs Inbound
Account-based marketing (ABM) uses much more traditional techniques, including personalized communication via email and events and advertising targeted at a very specific audience.

Attraction Marketing uses a greater number of channels to reach any consumer looking for what the company offers: social networks, video marketing, corporate blog, free digital products and in general any valid technique to attract the user organically.

The ultimate goal: solid profits
Both types of marketing agree on some fundamental aspects: obtaining quality clients, gaining their trust and generating significant profits.

Considering the above, can one complement the other?

ABM and Inbound Marketing working together
Although Account-Based Marketing is a type of advertising targeted at a smaller market, some Inbound tools can be applied to ABM to obtain better results:

-Highly personalized content tailored for CEOs. For example, email marketing should not be monotonous in any way, but rather invite each executive to discover the offer step by step.

- Free digital products, such as ebooks, are another excellent technique. Of course, in an ABM program, the content of each of them will be highly specialized and the treatment of each topic must be extremely professional.

-In general, the ABM process focuses on consumer satisfaction, who in this case will be companies and not individuals, as well as retaining their attention after the purchase is closed, so the use of Inbound techniques will be useful to achieve such goals.

Inbound marketing and account marketing are different aspects of the same process, each with its own characteristics and unique advantages. Therefore, combining both will help optimize the results of each campaign.