Continuous research and improvement.

[shaownhasan]

Focus on creating belief. Your visuals should clearly demonstrate how your product delivers the desired emotional effect. For example, let's say you're selling a super-strong phone case. While you could create a static image ad claiming it's the strongest phone case, a video ad showing a phone falling from 100 feet and still remaining intact would be more convincing.

Clear positioning. When using identity-based honduras email list marketing, clearly define the target audience for your ads. This makes the ad more relevant to the people who see it and increases engagement rates. For example, "This is an ad targeting Shopify store owners who make at least $10,000 in monthly sales," which is more specific and compelling than a general ad targeting ecommerce business owners.

Don’t neglect the technical aspects. While we focus on creative, remember that proper campaign structure, targeting, and bidding are still important for ad performance. Nick recommends using the broad targeting of dynamic advertising promoted by CT Disruptor as an effective technical strategy combined with emotionally resonant creative.

Customer needs and market trends change over time. Revisit your research regularly to keep your ads fresh and relevant. This might involve analyzing new competitor ads, revisiting customer reviews and testimonials, or testing new angles based on current events or trends in your industry.

Nick Theriot is the founder of Theriot Solutions, an agency that helps e-commerce businesses scale with advertising. His course is Next Tier Ads and his e-book is Instant Inbox Placement. You can find him on YouTube and Instagram.

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