Product manufacturing process

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In the above process, we need to combine keyword tools , such as Ahrefs, SEMrush, Moz Keyword Explorer, etc. Through the screening of tools, we can find the most suitable keyword group that best represents the business and avoid those keywords with high competition or no search volume .

SEMRUSH
2. Content Marketing in the Machinery Industry: Forms and Entry Points
Now that we have found the keywords, how can we showcase our mechanical products through content marketing?

When it comes to content marketing, the most common form you hear about is blogging . This has been introduced in detail in previous articles on the official account ( B2B foreign trade enterprise germany b2b leads content marketing? Start a website blog first!, How can B2B foreign trade enterprises do a good job of SEO content? )

But when it comes to content marketing, in addition to blogs, videos, infographics, product manuals, etc. are also popular methods.

1. Blog Marketing
Mechanical products are still very suitable for content marketing through blogs, because blogs can:

Provide more space to display mechanical products in detail
Help us establish an expert image in the machinery industry
Show customers how to use and maintain mechanical products correctly
The impact is lasting and long-lasting
How can you write about mechanical products? There are many types of topics to choose from:

Product process description
The working principle, types, advantages, etc. of the product
Application scenarios of products in terminals
How to maintain the product
Comparison between different materials and performance
Product performance evaluation
Product development history
…
Blog Content