There is a technique called "lead nurturing" in which you communicate information about your company's services to existing customers and turn them into prospects. Email sales is well suited to lead nurturing because it lays the groundwork for smoother austria phone number resource telemarketing later on, allows for large-volume sales at low cost, and is easy to analyze and improve.
What is lead generation and lead nurturing? A detailed explanation starting from the basics!
Extraction and selection of potential customers (lead qualification)
From the perspective of "lead qualification," which involves extracting more likely sales targets from existing customers, email sales are suitable because they can handle a large number of sales calls and are easier for sales novices to conduct than face-to-face sales.
Marketing to acquire new customers (lead generation)
In the "lead generation" of acquiring new customers, email sales is suitable because it helps to create efficient touch points and allows sales by sending visual information. Another point is that it is easy to implement the PDCA cycle for attracting customers.