So, why not control an independent website yourself?

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I want all the emoticons
Traffic. Needless to say, the third-party platform itself has a huge customer base, so naturally there is a lot of traffic . For many foreign trade novices or small foreign trade companies, if they choose a third-party platform, they don’t have to worry about the traffic in the early stage.
This is the advantage of the platform, but it is also a limitation. After all, your traffic comes from others. If you always expect the platform to give you a share of the soup, it is still unrealistic. Look, the self-operated store comes to say hello to you.

Choosing to build an independent website can help you obtain and manage your own private domain traffic . Whether it is Google ads or SEO, they can help you control the traffic of your own website. Without relying solely on big trees, your self-driving ability will be stronger and your competitiveness will be greater.

Customers. The platform can bring you customers, but the honduras b2b leads competition on the platform is fierce. Your customers may choose you this time, but they may choose another store on the platform next time. Customer stickiness is not high . The platform will not give you direct contact information of buyers, and the data will not be in your hands .
But the independent website is different. Inquiries are sent directly to the website backend , and the data is firmly in your hands. This makes it more convenient for subsequent follow-up and marketing.

Customers who enter your independent website will not do so because of the influence of third-party platforms, but because they remember your brand. In the future foreign trade market, brand is the key. If customers remember your brand, they will feel the high-quality service during the transaction process. Isn’t it more likely that they will cooperate with you next time or even for a long time in the future?

Brand . Due to different habits, foreign customers prefer to choose suppliers through professional category websites , and they pay more attention to brands. Building your own independent website will help you build and cultivate your own brand, accumulate your own customers, and expand the influence of your brand.
Therefore, if you have been operating on a third-party platform for a while and want to expand into a larger market, the platform + independent station operation model is actually more suitable for you.

4. Supporting facilities should keep up
The " supporting facilities " here refer to other digital means to assist the operation of independent websites, such as Google ads, SEO optimization, social media , etc., which are all favorable means to increase the added value of trade transactions.

After building the independent website, just wait for traffic? If you do a good job of optimizing the website in the early stage, you will have traffic, but it will not be a long-term solution. To make the independent website bigger and better, the "supporting facilities" must keep up.

First of all, you can attract traffic by placing Google ads . We have mentioned this in previous articles. Google ads are a PPC model that charges only when clicked. It requires you to spend a budget to attract traffic to the website first, which is effective quickly.
Google Search Ads
Then, from the perspective of long-term development, the subsequent SEO optimization should keep up. Use the correct SEO methods to improve your ranking, rank high, and continuously and automatically attract traffic.
There is no need to say much about social media. If you want to use LinkedIn, Facebook, Twitter, and YouTube , you must stick to it for a long time, rather than just opening an account and then ignoring it. The traffic brought by social media is also not small. Especially LinkedIn, a specialized workplace social platform, for B2B companies, social media is also a channel to obtain more accurate customers, so don't miss it if you can.
The future development prospects of the foreign trade industry are still worth looking forward to. However, in order to maintain the company's path in the increasingly fierce market competition, digital marketing is the trend that must be grasped now and in the future!


This is the path that China's manufacturing industry should take in the future. Take your time, we are on the way.

Follow the official account of [Manmanlai Digital Marketing] to gain insights into methods for harvesting inquiries.