This is because, despite the enormous opportunities, many businesses make mistakes that can compromise sales success and waste time and money.
So, to ensure that this year’s Black Friday sale is a profitable and hassle-free event, it’s crucial to avoid a few mistakes. Below, we’ve listed the top 5 mistakes you should avoid .
1. Not planning inventory properly
One of the biggest mistakes businesses make during Black Friday is not planning inventory accurately .
This error can occur in two ways: either you stock excess products, compromising working capital, or you end up running out of goods at peak sales.
Tip: Conduct a detailed analysis of previous sales and use forecasting tools to qatar mobile number estimate the demand for each product. In addition, use Black Friday 2024 to “unload” stagnant stocks by promoting promotional kits or offering greater discounts on these items.
2. Lack of transparency in Black Friday 2024 offers
The phenomenon of “ Black Fraud ” is still a recurring problem.
As a result, many consumers monitor prices months before the event, and when they realize that companies increase prices only to lower them on Black Friday, trust is broken.
This negatively affects the company's image and can result in the loss of loyal customers, as well as legal problems for your company.
Tip: Be transparent in your promotions and offer real and fair discounts . Also, use price comparison tools and show the evolution of the value of products over time, proving that your offers are legitimate.
3. Not preparing your website for increased traffic
During the Black Friday promotion, traffic on e-commerce sites can increase up to six times compared to normal .
Therefore, a website that is not prepared for this overload may be offline at the most critical times, such as midnight, lunchtime and late afternoon, causing many sales to be lost.
Tip: Check your server capacity and optimize your site for traffic spikes . Use CDN ( Content Delivery Network ) services to distribute traffic and improve loading speed. Stress tests are essential to ensure that your platform can handle the volume of traffic.