"Marketing is also sales!" says Qaqish.
Throughout the two-day event, I got the impression that there were many messages that would inspire a change in the way B2B marketers think.
It is difficult to make efficient/effective contributions to revenue by only looking at leads
"It's not the leads that generate revenue, it's the buying groups that make up th belize phone number resource e opportunities. So from the start, you should be watching the buying groups' opportunities, not the leads." ~ Forrester's Cunningham
He says that it is a problem if you start chasing ``leads = individuals'' and suddenly one day they become ``opportunities = buying groups.''
The biggest reason is that if you only look at leads, you may not notice buying groups that actually have business opportunities.
He asked which of these is the hottest business opportunity: