Taking into account user interest leads to different search results

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Why can't I see my ad?
The display of an ad depends not only on phrases, bids and the campaign quality indicator, but also on the technology of personalization of the search results, which includes more than two hundred factors that influence the result. For example, how often the user searches for information on a certain topic, what keywords he usually clicks on, what type of ads most often lead him to conversions, what sites he visits, on which he stays longer, and so on.


You can find out for sure whether your ad is vatican city company email list being shown or not using the advertising account. In the example below, you can see that since the campaign was launched, ads have been shown 331 times on average in 1.73 positions, that is, periodically on the first and second lines of the search results. The average traffic volume was 92%, which means that 92 people out of 100 saw the ad.



The number of impressions can always be increased, but this should be done based on the quantity and quality of requests.

Constant display of the ad in the first place can be achieved by increasing the advertising budget. The increase in costs can be measured multiple times, and the traffic at the same time increases by only a couple of percent. When setting rates and managing impressions, it is important to maintain a balance and focus primarily on traffic.

Therefore, choosing an effective display strategy requires ongoing web analytics.

Competitors are shown for my brand query
Advertisers always want to get their competitors' customers. One of the less than gentlemanly ways to do this on the Internet is to run ads for someone else's brand queries.

What does it look like? If you want to go to your site by searching for the company name, you can see a link to a competitor.



The search query "Papa John's" shows an ad for "Dodo Pizza"

For a long time, this was a common trick, so to speak, of not very polite marketers. However, many often have questions about the legality of such promotion. We report: unfortunately, or perhaps fortunately, moderation has no reason to reject such advertising. Somewhere on paper, fines for this exist, but no one has been fined yet. Therefore, if you believe that all means are good in promotion, then you can also advertise using a competitor's brand.

But keep in mind that the bounce rate for competitors' branded queries is always higher than for any other. After all, the user was looking for one company and ended up with another.