Ideal client: what is he like?

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With failures, it is more difficult. Most clients do not hesitate to accuse agencies of tactical errors. And they are right to do so. For example, incorrectly chosen tactics for promotion in natural search results, poorly composed ads for contextual systems, lack of real activity in social communities - this is the area of ​​responsibility of marketers. But are you willing to share the responsibility for a failed strategy with the agency? It’s not just about trying to make a profit in a declining and unpromising market .


You are solely responsible for your business strategy. What about mistakes in list of denmark whatsapp phone numbers strategic planning of a marketing campaign, development of a content strategy and advertising concept? Part of the responsibility lies with you, since you participate in the planning and approve strategic decisions. The ideal client does not view a marketing agency as a seller of a ready-made solution in a beautiful package.


No, good marketers always have ready-made sets of services for you. They are always ready to do the work for you and demonstrate the result. But successful cooperation is possible only if you are ready to become a partner of the agency, and not a passive buyer of services. Consider the contractor as a guide to the chosen goals. The agency can show the way and even build bridges.