Understanding Viewability and its Role in Digital Advertising

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Scores range from to , with higher scores indicating greater loyalty. Use case: A fintech app development company wants to understand customer loyalty after releasing a new update. With use, they saw a significant increase in scores, indicating increased customer satisfaction with the new feature. A customer satisfaction score measures how satisfied a customer is with a specific interaction or transaction.

It is often measured in or Use case: Used belize whatsapp lead by restaurant chains to measure customer satisfaction with their dining experience. Some locations had lower scores and needed targeted training for staff to improve service quality. Customer effort score evaluates how easy it is for customers to solve a problem or achieve a goal through a product or service. Use case: Used by e-commerce platforms to measure the ease of the checkout process.

High effort scores lead to a redesign of the checkout process to make it more user-friendly. Churn rate Churn rate calculates the percentage of customers who stop using a product or service within a specific time period. This is an important metric for reducing churn. Use case: Subscription-based fitness app tracks churn rate to determine when and why users cancel. Customer churn surged after the price increase, leading to a re-evaluation of pricing strategies.