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Digital marketing is the set of all those activities aimed at creating integrated campaigns, implemented through the use of digital tools capable of identifying customer needs and achieving measurable results. What are the tools capable of helping you in your digital strategy? Here are our suggestions to help your business grow.
It is difficult to give a complete definition of digital marketing. Paola Peretti wrote that
Digital marketing is the set of activities that, through the use of technological means, develop integrated, targeted marketing and communication campaigns capable of generating measurable results that help identify and map the australia email list needs of demand ( of customers ), facilitating exchanges in an innovative way and building an interactive relationship with them that will generate value over time.
In the concept of digital marketing, therefore, two fundamental aspects come into play: technological means , that is, the instruments, the digital tools, and demand, that is, the needs of the clientele . It is not enough to talk about new technologies: we must also talk (and above all) about the consumer, at the center of the entire sales process.
With his habits, tastes and needs, the user is able to direct and address each phase of the sales funnel in one direction rather than another, thus becoming the beating heart of the entire strategy . The perspective compared to traditional marketing is inverted: it is no longer the customer who must adapt to the company's products and services, but it is the company that must model its offer on the needs of the consumer.
Again according to Paola Peretti, a digital marketing strategy fulfills five tasks: connect, design, listen, engage and measure . It connects using the various digital communication channels, designs by building relationships with consumers, listens to the needs of the market and consumers, engages the consumer by offering them offers in line with their interests and measures with extreme precision every data and information useful for optimizing the campaign.