Home > Inbound Marketing > What is HubSpot, the All-in-One Marketing Software
Using marketing software allows you to optimize your strategy, saving time and effectively monitoring results. This is why HubSpot, one of the most famous Marketing Automation platforms in the world, can help you in your business
According to a Forbes article , less than 10% of companies use Marketing Automation to manage their business . Mike Templeman, the author of the article, rightly expresses his amazement about this; MA, in fact, is the ideal solution for those who want to interact in a personalized way with their customers, but have limited resources available. But what exactly is Marketing Automation ?
MA centralizes the various marketing functions , so that companies can better focus their bahrain email list strategy and increase sales. With this methodology, it is possible to personalize interactions with contacts, generate qualified leads and monitor the performance of their tactics in detail.
On a practical level, Marketing Automation spreads quality content in a targeted way, alongside this activity functions regarding lead nurturing and community building.
Marketing Automation
To do Marketing Automation you need to have specific software, such as HubSpot , one of the most sophisticated and at the same time easiest to use MA platforms.
What is HubSpot?
Founded in 2006 and with over 15,000 customers in 70 countries, HubSpot is one of the most popular marketing platforms in the world. It was born from a very specific need :