Supplement Prestige Content with a Podcast
So, you’ve poured a significant amount russian business mailing list of resources into creating an enticing piece of content that has a ton of amazing new knowledge and shows your brand off to be an absolute authority on a niche topic.
Great! You’ve just increased the chances of the post being shared on social media. On top of that, generating backlinks for it will be much easier than just another piece of regurgitated information.
Awesome. These rewards are immense. Great content will continue to draw traffic years after you’ve made the initial investment to have it created and published.
But can you do more to promote these content pieces that you’ve spent so much effort on creating?
Encourage conversations. Ask your followers which side they agree with. And then get involved in subsequent debates.
On a platform like Twitter, every time someone mentions or replies to your social media account, that person’s followers will find the content piece that sparked the conversation.
So don’t just think about your blog as something that sits there waiting for people to find it. Proactively use it to make an impression on social media. Use it to stimulate conversations and drive people to your blog.
Go the Native Advertising Route
Using content to actively promote your company’s product or services is typically not a well-known strategy. This is because readers tend to engage with content specifically because it prioritizes information or entertainment over selling.
With native advertising, an advertiser creates a promotional story or article that’s virtually indistinguishable from the non-promotional content on a publisher’s website.
Native advertising content is written with the same style and tone as any other piece of content on the site, but it has an additional reason for existing – positioning and selling something.
When done correctly, native advertising is exceptionally effective and boasts incredible engagement and click-through rates.
“Our editors became more data savvy as a result of Covid,” said Disselhoff.
“They became very engaged with the data and saw immediately what the topic trends were, which content formats were working better than others, how traffic patterns were changing on a daily, weekly and monthly basis…”