As for the first of the landing page mistakes, you should know something. Several studies have shown that the more landing pages you create, the better the results you get.
Companies are creating landing pages that address specific needs of their potential indonesia phone number sample customers , rather than appealing to everyone with a generic, one-size-fits-all page. In fact, trying to cover too much with a landing page will set you up for failure before you even get started.
To avoid this, create different landing pages and make sure that each one responds to a specific objective. In other words, each one should respond to each stage of the conversion funnel, each type of buyer and focus on each product or service.
2.-
errors in landing pages value proposition
If you go off on a tangent, users won't understand why you created that landing page and why they should provide you with their data in the form you included.
So, with a specific goal and message in mind, you have to convincingly convey the purpose of the page. Keep in mind that users decide on a website in 50 milliseconds . You can't afford to have a mediocre landing page.
This means that one of the mistakes in landing pages is that your message does not reach the point of convincing users that you have something valuable to offer. Or worse, that the user does not even find out what your value proposition is.
Look at the landing page in the example. What would you say that brand is proposing? What will the user get after clicking on the call to action? What is the CTA that they should click on? It's not clear at all. And that is one of the main and most serious mistakes in landing pages.
In this case, using the “ grandma approach ” is a good alternative . That is, if a grandmother can understand what you offer on your landing page, anyone can understand it. And to carry out this technique, you could ask a person who has not heard of your proposal. This way you will find out if you are conveying the message you have in mind.
However, ideally you should boil down your message to the core value proposition. Let your target audience know what specific problem your product or service solves, or how your resource is able to provide certain benefits, etc.
3.- Distractions are always a problem
landing page mistakes distractions
When your goal is to convey a clear and concise message, the last thing you should do is include unnecessary distractions. And you should know that distractions are not only extra visual content, headlines all over the place or long subtitles.
Sometimes, even using too much color mix can distract the user from the initial purpose. Either way, overloading the page is one of the biggest mistakes in landing pages.
Distractions divert user attention from the benefit of your offer. In fact, you may confuse visitors about what action they should take. Fatigue is a danger.
To avoid the third landing page mistake on this list, remove any elements that don’t reinforce the main message of your offer. For example, get rid of header navigation to eliminate choice fatigue. This will keep users focused on a single issue.
If you have a secondary CTA, make sure it is clear to the user that this is not the primary action you expect them to take.
4.- Creating forms that are too long and poorly optimized
errors in landing pages form
One of the biggest turning points of any landing page is the forms . And one of the landing page mistakes that will undo all your work is creating a poor form or one that is too long .