The Hong Kong-Zhuhai-Macao Bridge has been built, but your LOGO is not yet ready

[monira#$1244]

Many people may think that I am a B-side enterprise and I don’t need to spend money on branding. For corporate logos, I can just find a free online tool to do it. Is this really the case?

Although it is a B2B transaction, don’t forget that our customer is also a C-end consumer.

In recent years, consumer brands around the world have been booming, and design trends have changed every year - for example, flatness in the UI industry, sans serif fonts in the fashion industry... Whether it is foreigners or domestic compatriots, everyone has been spoiled, and their aesthetic tastes are rising rapidly.

Just imagine that you come into contact with so many good designers in your daily life, and when you are looking for suppliers on search engines at work, you come across logos and websites with design styles from 10 years ago... If it were you, you would also want to close them immediately.


As the saying goes, "clothes make the man, gold makes the algeria telegram number database Buddha", the outer garment of brand image cannot be lost. So how to make this garment suitable? Today, let's start with the logo.

1. Clothes are worn for others to see.
Sometimes, making a logo is like giving birth to a child, and we hope that designers can do genetic editing for the child - want to express A, want to express B, want to express C... and so on!

However, as the core part of the brand image, the logo is not your child, nor is it an art of self-expression, but a commercial element used to achieve communication. And this communication only lasts for 1 second, and no one will stare at the logo for a whole day.

What does that mean? It means that the logo should be instantly recognizable!

So we say that when designing a logo, the first thing to pay attention to is recognition - others can understand it and remember it easily , which is the most important thing. Don't expect the audience to be excited when they see the logo. The logo is just a simple graphic, and it cannot bear the responsibility of amazing people.