#2: Focus on humanizing your content

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Once you've identified a video idea that reflects your authentic perspective, weave your personality into your content. Highly crafted, too-perfect videos fail to create the intimacy and conversational feel of TikTok.

On TikTok, you have the unique opportunity to give your audience a glimpse of your unvarnished self. This requires letting down your guard and accepting the side of yourself that unfolds in close personal relationships. Think again about how you talk to friends or clients. How do you have these conversations? What comes naturally to you? Do you speak with gestures?

Incorporate your quirks, lingo, and gestures into the video—the quirks of your -isms and personality. If your brand has a keyword, use it and repeat it often. These specific characteristics will make you stand out.