A portfolio bidding strategy groups together multiple ad groups, campaigns, and keywords. As such, it’s a useful tool if you’re using an automated bidding strategy and want to optimize your results across multiple campaigns.
With a portfolio bidding strategy focused on ROAS, the algorithm will try to maximize spend across campaigns to win the keywords and clicks that actually drive results.
They can also be useful if a single campaign has limited data regarding conversions or traffic for smart bidding.
What types of ads is CPC relevant for?
If you want to drive more traffic to your business website, buy weight loss leads Google CPC may be the right choice. There are two ways to do this:
setting an average daily budget for the Google Ads system to manage your bids, automatic CPC bidding.
determine different bids for each ad group, each keyword or individual placement, the optimized bid.
And, since we’re talking about Google Ads, watch a video on the subject!
Manual, optimized, target cost or maximum cost CPC?
Manual CPC Bidding
Manual CPC bidding gives you more control over your bidding strategy. However, more control means more time spent monitoring costs and adjusting them yourself.
If you don't already have a good understanding of Google Ads, this strategy isn't your best bet.
So, manual CPC is where you set bids for different ad groups or keywords yourself. So if there are specific search terms that are more profitable than others, you can quickly adjust budgets to add or remove money from other campaigns.
If you have a diverse campaign with many ad groups and keywords, manual CPC is more labor intensive. Plus, you may also bid on a lot of clicks that are unlikely to convert.
Google has Enhanced CPC checked by default, so you need to uncheck it to actually select Manual CPC.