The lack of fame of nano and micro influencers is one of their greatest strengths. This is because it makes them more accessible than influencers with millions of followers. In other words, when they recommend any product or service on Instagram, their word seems as true as the advice of a friend. See below the biggest advantages of hiring nano and micro influencers:
have higher engagement rates when compared to macro influencers;
they are cheaper , and often accept products in exchange for advertising;
have greater engagement with their followers .
Examples of brands that already work with nano and micro influencers
Stella Artois - Ambev
For Christmas 2020, Stella Artois, whose chiropractor email address spokesperson is Isis Valverde, ran a Christmas campaign that featured several micro and nano influencers. The campaign involved sending out several Christmas decorations with special dishes, which the selected influencers shared on their stories and feeds. Check out some examples below:
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OMO Brazil
In August 2020, OMO, together with Squid, launched a campaign to promote the brand's new sanitizing line. In other words, a competition was held between several nano and micro influencers, in which the one who performed best would win a larger amount of money.
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Above all, it is important to remember that influencers can increase your sales, but their potential is to reaffirm your brand's positioning . So, to select the ideal influencer, choose the one that will be most consistent with your brand, this way you will have a more assertive strategy.
Finally, remember that people connect with people, and the closer to reality, the greater the identification!