Previous campaign hashtags (some still in use) include:

[AsaduzzamanFoysal]

The true beauty of Dove
In 2004, Dove launched the Dove Campaign for Real Beauty, a campaign that for the first time used a diverse array of real women instead of models in its marketing materials. Decades later, this strategy is still valid and has helped the brand grow its social following.

The use of real bodies elicits an emotional response, supporting the message that true beauty comes from within. Dove now runs educational programs like The Self-Esteem Project through social media with the hashtag #DoveSelfEsteemProject.

The goal of this social media campaign is to help a quarter of a billion young people list of bahamas consumer email around the world feel more confident by 2030 (and sell more soap, of course).

Dove's Facebook post promotes the beauty of young women without filters, with the hashtag #DoveSelfEsteemProject


#ShowUs: A collection of selfies and UGC from women and non-binary users.
#NoDigitalDistortion: Post images below to prove that Dove has not altered the bodies and skin in any way.
#NoLikesNeeded: Aims to show younger social media users that liking themselves is the only “like” that matters.
#PassTheCROWN: A campaign to end race-based hair discrimination.
Dove emphasizes her overall values ​​in her Instagram bio by saying, “Let’s change beauty together and help raise self-esteem in the next generation.” Since 2004, the beauty brand has only featured women and natural bodies. And it promises to never distort bodies in the images.

What you can do: Discover the values ​​of your target audience and create campaigns based on these messages. Semrush's Audience Intelligence tool allows you to segment your audience and provide a detailed summary of each group.

This breakdown can include keywords from user bios, top influencers, top hashtags, and general demographic trends. Segment your audience as much as possible to target different demographics for each social media campaign.