In another webinar in the “Quarantine with Hubify” series, Fábio Duran interviews Ricardo Rodrigues , a computer engineer, active in the startup world and co-founder of Social Miner , to discuss changes in consumer behavior in the pandemic scenario.
This article brings the main insights to inform you about this recurring theme in the business world, follow along and enjoy reading!
About the guest
The webinar begins with a presentation by guest Ricardo furniture manufacturers in usa email list Rodrigues, who talks about his journey in the digital world. He states that, nowadays, having a 100% technical or 100% “human” experience in relation to business adds less than a balance between the two fronts.
He highlights the fact that Social Miner published content on E-commerce Data Analysis , in which it is possible to conclude the decline in sales in the second half of March, with recovery at the end of the month.
Fábio points out that around 71% of people said they intend to increase their online purchases, which raises the question for Ricardo: what is the growth expectation vs. reality?
Growth versus reality
The quarantine began right after Consumer Rights Day, a very important date in the first quarter. That week, sales were excellent for most customers and then stagnated, which is normal. So, what the data says is valid and commerce will recover in the future.
Due to the quarantine, many scenarios are changing, including the digital one, and companies need to reinvent themselves. Bringing a different perspective, Ricardo comments that in addition to digital transformation, consumer behavior has also changed. One example is online supermarkets, which are now emerging in our daily lives, therefore, digital transformation depends on how culturally prepared the consumer is.