According to YouTube, searches for live videos grew 4,900% in Brazil during quarantine. This explosion of live streaming is unprecedented, as is the confinement that quarantine has brought us.
What drives the live format is the spontaneity and closeness it brings us. According to a study by the consultancy Forrester and IBM, the audience for live broadcasts is ten to twenty times larger than that for recorded videos.
This shouldn't come as a surprise to anyone, after all, videos are responsible healthcare email list for 80% of Internet traffic . With this trend in mind, I've prepared this article for you! Check it out!
Do you know what Shopstreaming is?
In Brazil, the closest we have come to experiencing this format is with Polishop TV — thank you João Appolinário for always being a visionary! — However, Shopstreaming offers a different proposal, it is a mix of E-commerce and live broadcasting over the Internet, one of the advantages is being able to create a sales atmosphere that your customer would only find in a physical store. But the objective of this practice is to effectively sell, not just to entertain.
A study by Bright Local showed that around 84% of people give as much credit to online recommendations as to personal recommendations. Consulting firm iiMedia estimates that revenue from this sales model will reach 129 billion dollars in 2020, an increase of 111% compared to 2019. “Companies are reevaluating whether in-person sales are really the best way to provide a customer experience. We may see a greater mix of the online and offline worlds from now on,” says Dustin Pozzetti, partner-leader of technology, media and telecommunications at consulting firm KPMG in Brazil. We are witnessing a change in consumer behavior!
In Brazil, the most popular tool for live streaming is Instagram. According to Instagram itself, the number of live streams grew by 70% in March. However, if your business is B2B, shopstreaming may not be the best strategy, but keep reading our article because the next tip is for you!