The most popular game in terms of Internet

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Analysts from Scartel LLC (virtual operator Yota, owned by PJSC MegaFon) studied the anonymized subscriber traffic for the top 20 most popular mobile games and found that, on average, in 2024, a user of mobile online games spent 11 hours 30 minutes on them monthly, while a year ago, Russians spent about 6 hours 10 minutes per month on smartphone games.

According to Yota, the number of users of gaming applications has also grown: since the beginning of the year, the audience of popular mobile games has grown by 28% in July, and compared to July 2023, the figure has increased by 53%.

According to PJSC MegaFon, paraguay whatsapp resource in January-July 2024, traffic spent on games increased by one and a half times compared to the same period in 2023.

traffic spent, according to Yota, for the first six months of 2024 was Mobile Legends, which was in the top 3 a year ago, followed by the online game creation platform ROBLOX, the sandbox game Minecraft, the shooter Call Of Duty and the match-three game Gardenscapes.

"We see that the mobile gaming segment is rapidly developing and attracting more and more Russians regardless of gender and age. In response to this trend, Yota has developed a tariff for gamers, which, in addition to minutes of communication and an Internet package, includes game currency for the most popular mobile games: from PUBG Mobile and StandOff 2 to Mobile Legends. Every month, the player can change the choice and receive a package of game currency for different online games in addition to communication services," said Petr Chernyavsky, Head of Products and Operational Efficiency at Yota.

According to Yota, slightly more than a third of the total mobile gaming traffic comes from Russians aged 36-45 (34%); the second most active category is subscribers aged 26-35 (28%), another 17% of Internet traffic in this segment is consumed by Russians aged 46-55; male and female audiences love mobile games almost equally - men make up 52% ​​of all users, and they also account for 54% of all gigabytes spent in games.

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Russians began to spend 63% more traffic on mobile games
Internet traffic of the top 20 popular mobile games among Russians has grown by 63% over the year. The most popular gaming applications were Roblox, PUBG: Battlegrounds and Mobile Legends. This is according to the results of a study conducted by Yota analysts based on gaming traffic for the first half of 2022 and 2023.

Artemy Ponomarev, Product Director of Sberbank-Telecom LLC (virtual operator SberMobile), noted that people are very interested in games, which leads to an increase in mobile Internet traffic, and operators are trying to take advantage of this by offering special tariffs for gamers with an increased traffic package and other bonuses.