The main challenge of ToFu is to attract the right customers.

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The most effective marketing tactics
Key Content Types to Leverage
Metrics that can help you measure effectiveness
Are you ready to go? Let's start at the top of the funnel and work our way down.

Top of Funnel (ToFu)
The top of the conversion funnel is where potential customers learn about your product or brand. The goal of the top of the conversion funnel is to generate interest, capture attention, and start the customer journey. However, getting as nigerian email list many people as possible into the funnel isn't that easy.

If you choose the wrong people at the beginning, the chances of converting them later can decrease. The solution to this challenge is to conduct thorough audience research to ensure you are targeting the right audience segment.

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Top of Funnel Marketing Tactics
ToFu marketing tactics aim to attract and engage a broad audience early in their buying journey. They generate awareness, interest, and initial engagement.

Here are 3 of the most popular top of funnel marketing tactics:

Digital PR - Building brand reputation and visibility through engaging content, engaging online communities, and leveraging various digital media to create a positive brand image and increase awareness.
Search Engine Optimization (SEO) - Improving your online visibility through search engine rankings based on the technical aspects of your website, link building, and keyword placement.
Paid Social Media & Influencer Marketing: Leverage social media platforms and the people who use them to amplify your brand and generate engagement.