7. Make sure you know your campaign objectives: Every self-respecting campaign has objectives, and influencers are a means to achieve them. Some will be to generate views on a video, or they will be to position a hashtag, or to publish photos of the restaurant you were invited to. Also, if you don't know what the campaign wants, how do you know if you did it right?
8. Be creative: Usually in a campaign they share examples of the posts they want: “Nothing like #ACME products to capture roadrunners. I never leave home without them .” If you copy and paste, it will be noticed. On the other hand, there are surely more influencers working with you and if they all write exactly the same, it will be noticed. Identify what the client wants to communicate and write it in your own words. You can also use images, photos, videos… even if they don’t ask for them. The limit is set by you (show the tiger that you are).
9. Get organized: I learned this trick from one of the best influencers in Colombia. She has a wall full of post-its with each campaign. I myself have not reached that level (I use an excel). If you are a good influencer and you get to the point where you participate in more than one campaign at a time, try not to mix them up (it happens) and don't forget on vietnam email address e to post the other. Obviously there are some campaigns that are more fun than others, in some you will get paid better than in others, but that doesn't mean you are going to neglect any of them. It is good to plan (at least from the day before) what time you want to post about one brand or another, or if you are going to talk about both at the same time. Creativity also applies to this.
10. Be responsible: This covers all of the above points. If you commit to a campaign, do it, and fulfill the contract (even if it’s verbal). I’ve seen agency people complain several times because the influencers they hired got lost, or didn’t post because “they forgot” or “they couldn’t.” If you committed to posting in the afternoon and you know that you have a midterm or meeting at that time, then schedule the post. There are many tools to do this. Or if you decided not to continue with the campaign, at least have the decency to write to your contact telling them. And it’s simple: If you don’t comply, they will stop calling you. And also keep in mind that not every campaign is right for you. There are influencers who are experts in film, sports, geography, anatomy, health, beauty, video games… NO! That takes away from your credibility.
Finally, don't think that you're going to make a lot of money by being involved in social media. Unless you have huge audiences, like Soy Germán , Werevertumorro , or the Colombians Laura Sanchez , Juan Pablo Jaramillo , Sebastian Villalobos among others. Being an influencer is not a profession. Being an influencer is a consequence of doing something right (which could be your profession): They may give you some tennis shoes or send you beers to your house, but that doesn't pay the rent. It's fun to get paid for something you would do for free, but don't think that being one is winning the lottery.
At the suggestion of Luis Betancourt ( @luis3etancourt ) I include what would be point 11. And it is very neglected:
11. Measure your results: Usually, as an influencer, you just publish and that's it. Basically, you deliver. But the best influencers (and the best in any digital field, in general) measure everything they do. They know if a tweet gives them more results at 8 PM than at 9 AM. They check Twitter and Google analytics, or Facebook insights. They check the number of clicks on a link shared by them. In conclusion: if you don't measure what you do, you can't know for sure if you're doing it right, or if it improves over time.