Analytics of advertising campaigns on VKontakte: how to use internal tools to evaluate results

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If an advertiser tracks different metrics for multiple campaigns, they can create presets and easily switch between them. To do this, simply slide the "Save Column Set" switch before clicking "Apply". This preset will automatically be applied to the current dashboard. It can then be edited. You can switch between presets in "Settings". There are 4 presets available. When the limit is reached, you will need to delete unnecessary ones or edit existing ones.

Analytics-Based Campaign Optimization Tips
After analyzing current campaigns, you can move on to optimizing them.

Test different hypotheses. Test a large bangladesh telegram number database number of hypotheses — VKontakte allows you to quickly test different assumptions and remove ineffective ads and targeting. Usually, algorithms need 2-3 days to learn and see the first results, and after 4-5 days you can already evaluate success using analytical tools.
Create new campaigns if you plan to change the parameters in existing ones. Algorithms are not happy with changes in advertising settings. Even if the new parameters are good, there may be no results. It is better to create new campaigns whenever you want to improve something.
Don't create very narrow audiences even with a limited budget. Algorithms need time to learn, and with a small budget, the system will try to find the cheapest target actions. As a result, all important campaign indicators may remain at zero for a very long time.
Use lead forms. This is the most popular object on VKontakte, which is advertised throughout the VK ecosystem. The format can participate in A/B testing.
Do not set up several targetings in one group at once. Do not combine interest targeting with keywords or very limited geography. This can lead to unnecessary narrowing of the audience and negatively affect the operation of algorithms. It is better to create a separate ad group for each targeting.
Focus on business metrics, not marketing. When analyzing and planning campaigns, the focus should be on what can bring money to the business. Ads can have a high CTR and 0 sales. It is unlikely that such advertising can be considered successful.