The big marketing shift for next year and beyond

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M As the world reconfigures, expect some big changes in marketing in 2022. As we adjust and, in many ways, coexist with COVID, marketing will need to start from a new foundation and look to build upon. Sure, there will be changes, but the world will regain its footing and some tried-and-true practices will become accepted once again. Let’s look at some of the changes we can expect.


Events will really be hybrid. For years, people have been talking about how events can be hybrid, but never experienced like this. There is really a shift. In terms of networking and the real ability to connect with people, nothing beats a live event – ​​and COVID has proven that. Sales and marketing teams need to carefully plan live events to make those egypt telegram number database connections. Many teams have sat down and discussed the best way to conduct prospecting in a virtual environment and understand that it is not the same. However, for the actual content on the customer side, they will sometimes appreciate the ability to get information from the comfort of a live event outside of it. This will increase satisfaction, but it will be up to sales and marketing teams to convert those situations when prospects are not attending in person.


Educate, educate, educate. As we move into a world where competition will get more intense as parties try to get involved, the hard sell will not have the same power as it did last year or even this year. Soft skills can shine as education allows you to appear in front of your audience in the right way. Being active with prospects and sharing valuable information will set you apart from the competition. Become a partner who actually looks like a "partner" rather than someone who is looking to close a deal. A good start: content.


Which brings us to personalization. Consumers will want educational content moving forward, but at what cost? Finding what your audience truly wants will help you shape your impact. First, you need to start with the media your audience uses? Is it Facebook? LinkedIn? Or maybe you see demand for a new podcast that will really engage consumers. One thing is for sure, once you understand the media, personalized content will need to be of high value. In a world where information is a commodity, anything less than quality communication over time will not cut it.