The keyword insertion function allows you to automatically add keywords that users used in their searches to display ads. By using the keyword insertion function, you can display ads that are more interesting and relevant to users who search for information about products, services, etc.
This makes it possible to deliver ads that are of interest to cio and cto email lists users, which will increase their appeal to users and is expected to lead to higher click-through rates and conversion rates.
Use pinning
Responsive search ads have the characteristic that the ad headline is automatically combined, so the combination of text may be unnatural or feel strange. To prevent this, it is a good idea to use the pinning feature.
The pinning feature can be used when you want to place a specified headline in a specific location. By pinning, the specified text is placed in a fixed location, allowing you to create natural text.
Maintain consistency between your ad and the site it leads to
Pay attention not only to the content of the ad but also to the website that the user clicks on. The first view is important when accessing the destination site. If the first screen displayed is different from what the user wanted, there is a high possibility that the user will leave. Make sure that the ad and the destination site are consistent and that the content is what the user wants.